Bearbrick (also known as BE@RBRICK) toys are more than just collectibles—they’re a statement. With their unique design and deep roots in pop culture, fashion, and contemporary art, Bearbricks have built a cult-like following among art enthusiasts, toy collectors, and even lifestyle influencers. But finding authentic Bearbricks can be challenging, with limited-edition releases and counterfeit products flooding the market.
Whether you’re a seasoned collector or new to the Bearbrick phenomenon, this guide will help you understand these iconic toys, where to buy them, and how to ensure you’re getting the real deal.
What Are Bearbrick Toys?
Bearbrick toys are iconic, bear-shaped, collectible figures produced by the Japanese company Medicom Toy. First released in 2001, Bearbricks quickly gained a cult following for their minimalist design, which serves as a blank canvas for collaborations with artists, fashion designers, and global brands.
Bearbricks are available in themed collections, featuring designs inspired by popular movies, music, fashion, and collaborations with high-profile artists like KAWS, Andy Warhol, and Takashi Murakami. They’re more than toys—they’re miniature pieces of art with immense cultural significance and value.
Understanding Bearbrick Sizes and Series
For collectors, Bearbricks are particularly fascinating because of their diverse sizes and series. Before you start shopping, it’s important to understand the sizing and categories available.
Bearbrick Sizes
Bearbricks come in a range of sizes, each catering to different preferences and display spaces:
- 100% (7 cm): The smallest size, often included in series collections.
- 400% (28 cm): The medium size, perfect for prominent display purposes.
- 1000% (70 cm): The largest size, a true centerpiece for any collection.
Some limited-edition collaborations may deviate from standard sizing, making them even more coveted by collectors.
Bearbrick Series
Bearbrick toys are released in themed series, typically twice a year. Each series includes these categories:
- Basic: Plain Bearbricks that spell “BEARBRICK” across their chests in different designs.
- Artists: Created in collaboration with contemporary artists or illustrators.
- Brands: Feature designs from global brands like Chanel, Nike, or Supreme.
- Movies or TV: Designs inspired by films, anime, or TV shows such as Marvel or Star Wars.
- Secret: Surprise designs concealed during production, adding an element of mystery to the collection.
Understanding this variety will help you choose Bearbrick styles that match your interests or aesthetic.
Where to Buy Bearbrick Toys
Finding authentic Bearbricks can be tricky, especially with their high demand and limited quantities. Here’s a comprehensive list of trusted sources to help you get started.
Online Retailers
- Medicom Toy Official Store
The safest place to purchase Bearbricks is the Medicom Toy store itself. They regularly sell newly released Bearbrick series, ensuring complete authenticity. However, due to high demand, items tend to sell out quickly.
Website: https://cjmart.jp/ (official Medicom partner store)
- StockX
StockX is a trusted marketplace for reselling rare and limited-edition Bearbricks at market value. StockX authenticates every item to ensure buyers receive genuine products.
Website: https://www.stockx.com
- Hype Clothinga
Known for its fashion and collectibles, Hype Clothinga specializes in Bearbricks from past collaborations and series, including limited-edition pieces.
Website: https://hypeclothinga.com
- eBay (With Caution!)
eBay offers a vast selection of Bearbricks, but proceed with caution. Stick to trusted sellers with high ratings and look for listings that include original packaging and proof of authenticity.
- BBTS (BigBadToyStore)
A reputable store for pop culture collectibles, BBTS often carries Bearbricks, including preorders for upcoming releases.
Website: https://www.bigbadtoystore.com
Offline Stores
- Toy Retailers in Japan
- Project 1/6 (Tokyo): A Medicom flagship store offering the latest releases.
- Kaiju Blue (Tokyo): Popular among collectors for its carefully curated selection.
- Streetwear Boutiques
Brands like Supreme and Nike frequently collaborate with Medicom Toy. Check their flagship stores or online platforms for exclusive drops.
- Art Galleries and Museum Shops
Limited-edition Bearbricks designed by prominent artists like KAWS or Warhol sometimes appear in galleries or museum gift shops.
Tips for Avoiding Fake Bearbricks
Counterfeit Bearbricks flood the market due to their popularity. Protect your investment by following these tips for spotting authentic Bearbricks:
- Inspect the Packaging: Legitimate Bearbrick 1000 come in high-quality, tightly sealed boxes with the Medicom Toy logo. Avoid sellers offering loose or damaged toys without the original packaging.
- Check for Branding: Authentic pieces have the Medicom Toy logo and serial numbers printed on the figure or its packaging. Verify these details carefully.
- Feel the Material: Genuine Bearbricks are made with high-quality plastic, providing a durable and premium feel. Fakes may feel lighter or poorly constructed.
- Research the Seller: Purchase from trusted retailers with a history of selling authentic Medicom Toy products. For resellers, verify their ratings and customer reviews.
- Price Too Good to Be True? Limited-edition Bearbricks are highly valuable. If the price seems exceptionally low, it’s likely a counterfeit product.
Collecting Bearbrick Toys
Starting your Bearbrick collection can feel overwhelming, but it’s also incredibly rewarding. Here’s some advice for beginners:
- Start Small
Begin with 100% sizes from the latest series. These are affordable and widely available, making them perfect for new collectors.
- Focus on Themes You Love
Whether it’s art, fashion, or movies, choose Bearbricks that excite you. A focused collection feels more personal and cohesive.
- Stay Updated on Drops
Follow Medicom Toy’s official announcements and join Bearbrick forums or social media groups to stay informed about new releases and limited editions.
- Network with Collectors
Engage with the Bearbrick community through forums, Facebook groups, or Reddit. Connect with experienced collectors for tips and advice.
- Display Creatively
Invest in display cases or shelves to showcase your Bearbrick collection in style. Keeping them out of direct sunlight helps maintain their condition.
Find Your First (or Next) Bearbrick Today
Bearbrick toys are more than collectibles—they’re works of art that represent culture, creativity, and individuality. Whether you’re looking for the latest drop, rare collaborations, or your very first Bearbrick, choosing authentic sources is essential.
We’d love to see your Bearbrick collections or hear your stories about these iconic toys! Share your favorite Bearbrick moments with us in the comments or tag us on social media.